Learn the different ways of measuring marketing results with Timo Dechau and Barbara Galiza
Differences in click-based models, alternative ways of measurement (vouchers, HDYHAU) and how these decisions impact marketing results for unique types of campaigns.
How to build your own MTA in an event analytics tool. Includes how to stitch anonymous users together and confidently analyse results.
Session and conversion incrementality, how Bayesian models work, getting started with MMM and defining an incremental test methodology.
Setting up guardrails, refining your attribution model, defining an attribution roadmap and best practices for prioritising your marketing measurement activities.
Enter the waitlist for the next Sprint or purchase the complete Attribution Masterclass
Learn all the basics in a free, live, 1-hour session. Capped at 200 participants
Each with 10+ years of analytics experience across marketing, analytics and data engineering
Barbara writes 021 Newsletter on the intersection of marketing data. She also consults for brands like Microsoft, WeTransfer and Veed on marketing measurement and analysis.
One of the leading experts on event data analytics to help build better products and growth initiatives. He has worked with companies like Amplitude, Shimano, Cricut, Nuernberger Versicherung, and Audible.
Head to your email inbox to confirm your spot in the Attribution Masterclass waitlist.
You should be receiving the Attribution Masterdoc in your email soon.
Learn even more about attribution in our free Attribution Masterclass.