What you need, when you need it
Fifty seven individual lessons covering topics from UTMs to MTAs.
A structured, step-by-step course on how to measure real-world marketing campaigns.
A four-hour course covering how different types of marketing measurement work
First-touch, last-touch, multi-touch, and data-driven approaches.
When to use multi-touch attribution vs. media mix modeling.
Measure real impact with experiments and geo-based tests.
Connect identities across devices and platforms.
Leverage vouchers, surveys and more.
Why platforms report different numbers—and what they mean.
Fifty seven individual lessons covering topics from UTMs to MTAs.
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Learn even more about attribution in our free Attribution Masterclass.